Dedicated to STR professionals across the UK
SCALE UK is the only conference dedicated to property managers and operators in the UK short-term rental industry.
This 2-day event is designed to educate STR property investors, owners, hosts, managers and agencies looking to learn and meet peers and industry experts.
Join 300 attendees, international speakers, industry experts and essential service providers in Manchester for 2 days of unmissable education and networking.
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Why attend
Unrivalled Networking Opportunities
SCALE Shows focus on professional short-term rental property management companies and ambitious owners and hosts. We do not allow service providers to purchase tickets so you know you’ll be in a room with a highly relevant and experienced peer group to foster connections and collaborations.
High-Quality, Attendee-Driven Content
Uniquely, all SCALE Show curates content around key themes selected by attendees upon ticket registration. The conferences feature an extensive network of regional and global industry experts who deliver premium education relating to scaling a rental business. A core principle of any SCALE Show is that content sessions are dedicated purely to growth education, without sales pitches from vendors or speakers.
Affordable and Accessible
We keep our ticket prices affordable, making it more accessible to a wider range of property managers and individuals.
What to expect
All SCALE attendees can expect 1-2 days of top-notch education and unmissable networking with industry peers.
Education
One of the unique aspects of SCALE UK is its commitment to curating content based on attendee input. When you register, you’ll have the opportunity to choose topics of interest to you. This ensures that the sessions address the most pressing challenges and opportunities faced by property managers looking to scale. Expect panel discussions, keynote presentations and workshops on topics crucial for scaling a rental business, including topics such as AI, automation, branding, direct booking strategies, guest experience, market data insights, owner relations, profitability, property acquisition, regulations and revenue management.
Networking
Meet over 200 highly ambitious industry experts and short-term rental professionals also looking to scale their businesses. You can expect a shared mindset of growth, innovation, and problem-solving. Expect several structured and informal networking opportunities throughout the day, including coffee breaks, lunch, and evening receptions or social events.
Who is it for
This is not a generic travel conference targeting thousands of attendees.
SCALE UK is specifically designed for hosts and property managers who are aiming to grow their short-term rental operations, improve efficiency, increase inventory and enhance profitability.
Professional property management companies (Day 1 – SCALE UK)
Ambitious short-term rental property owners and hosts (Day 2 – SCALE UK & Book Direct Show)
Eligibility Requirements
12 November
Professional property management companies (managing 10+ units)
13 November
All short-term rental property managers, owners and hosts
The Venue
Manchester Hall
Manchester, England
Event Schedule
November 11
19:30
The STR Quiz / Welcome Event
November 12
09:00
Doors Open & Networking
09:50
SCALE UK Talks Begins
17:00
Post-Show Drinks
19:00
Evening Happy Hour (TBC)
November 13
08:30
Doors Open & Networking
09:30
Book Direct Show & SCALE UK Talks Begin
16:30
Post-Show Drinks
Agenda (Coming Soon)
Day 1
November 12, 2025
Day 2
November 13, 2025
2025 SPONSORS & PARTNERS
Headline Sponsors
Show Sponsors
Got a question? CONTACT US
Ticket Options
£149.
Property Managers & Agencies Managing 10+ Units
What's included
Day 1 Pass - Nov 12 (SCALE UK)
Day 2 Pass - Nov 13 (SCALE UK & Book Direct Show)
Breakfast Pastries (both days)
Coffee, Teas & Water (both days)
Premium 3-Course Lunch (both days)
Post-Show Drinks (both days)
Invitation to Fringe Events (networking & social events)
Conference Pads & Pens
£99.
Property Managers & Operators Managing 10+ Units
What's included
Day 1 Pass - Nov 12 (SCALE UK)
Light Breakfast
Coffee, Teas & Water
Premium 3-Course Lunch
Post-Show Drinks
Invitation to Fringe Events (networking & social events)
Conference Pads & Pens
£99.
All Hosts, Property Owners, Managers & Agencies
What's included
Day 2 Pass - Nov 13 (SCALE UK & Book Direct Show)
Breakfast Pastries
Coffee, Teas & Water
Premium 3-Course Lunch
Post-Show Drinks
Conference Pads & Pens
Any questions? CONTACT US
Previous Attendee Reviews
Most Common Questions
I've never heard of SCALE UK. Is it new?
Not at all. Numerous SCALE Shows take place across Europe and beyond.
This is the third SCALE UK Show. Our 2023 and 2024 conferences took place in London at America Square and The Oval Cricket Ground respectively.
Who typically comes to SCALE?
SCALE attendees are ambitious and professional property managers usually operating in the short-term rental, holiday rental, serviced accommodation or hotel industry.
What topics will be discussed?
Education is at the heart of any SCALE Show and we aim to give all attendees numerous take aways from our third UK conference.
You can expect the following topics to be discussed (plus much more)
• Regulatory Changes
• AI and Search Trends
• Revenue Management
• Operations
• Direct Booking strategies
• Women in STR
• Profitability
• Tax Incentives
• Instagram
• Diversification Beyond STR
• Current UK Market Data Insights
• Enhancing Guest Experiences
• Sustainability Wins
• Luxury Market
Plus an interview with the largest property manager in the world!
Please Note: As we have a packed schedule (over 30 sessions) there will regularly be two sessions taking place at the same time. Therefore we encourage you to bring your team to get the most educational benefit out of each day.
Why is SCALE any different to other conferences?
SCALE events are strictly for short-term rental owners, hosts, managers and agencies.
Unlike any other STR conference, service providers are not permitted to purchase tickets so you know everyone in the room is like you – an ambitious STR professional.
Education is at the heart of all SCALE Shows. The SCALE team curates content around topics chosen by attendees during registration meaning all presentations and panel discussions are more relevant to attendees.
Speakers are strictly not permitted to pitch services on stage meaning more engaging sessions.
How do both days work?
On Day 1 (Wednesday 12th November) we host our SCALE UK Show. This will be a full day of education and networking. This event is exclusively for property managers managing 10+ units.
On Day 2 (Thursday 13th November) we host both SCALE UK and the Book Direct Show in different stages/rooms. This day is open to all hosts and property managers.
Can I attend virtually?
Sorry, no.
SCALE UK is a live in-person event only.
Where should I stay?
The Heim is the official accommodation partner for SCALE UK.
The Heim is a collection of boutique residences in Manchester City Centre. It’s where home meets hotel, but with more in-between. The Heim is your place to dream, dance, cook, sweat, work, create, connect, taste, and experience in spaces designed to inspire you to embrace every second.
The Heim has been a proud supporter of Scale for a number of years, and is proud to be the official accommodation partner for the UK conference in Manchester. Manchester welcomes the world to its streets, and we invite the world through the doors of The Heim. Guys, dolls, grifters, shifters, delegates, exhibitors, contributors, and all folk in between.
Use promo code SCALE10 to get a 10% discount for stays between 10–14 November.
Hotels – Alternatively check out our local hotel map here
I bought a ticket but my plans have changed. Can I get a refund?
In line with SCALE’s General Cancellation and Refund Policies, full refunds are permitted within 7 days of ticket purchase.
If you are unable to attend the conference, we encourage you to transfer your ticket to a colleague, as this is the sole responsibility of the original ticket holder. Please email [email protected] with change request.
I am a service provider. Can I come?
SCALE attendee tickets are exclusively for property managers or hosts.
Please see our sponsorship details for more information or contact us here.
Any questions? CONTACT US