Bio
Tshifhiwa Tshivhengwa is the Chief Executive Officer of the Tourism Business Council of South Africa (TBCSA) and
interim Chair of the SADC Business Council Tourism Alliance. At the helm of TBCSA, he plays a leading role in
advancing the growth, resilience and transformation of South Africa’s tourism sector.
With close to three decades of experience across the tourism value chain, Tshifhiwa is a strategic and innovative
executive with deep expertise in marketing, communications, leadership and sector development. As part of
marketing efforts to drive tourism arrivals, he was part of the team that brought the iconic “Trevor Noah for
South Africa” campaign to life, which led the call for international tourists to visit the country and helped
reposition brand South Africa on the global stage.
He holds an MSc in International Business, Leadership and Management from the University of York, a Bachelor
of Business Administration in Marketing Communications, a Diploma in Marketing (Institute of Marketing
Management), and a National Diploma in Tourism Management from the University of Johannesburg.
Tshifhiwa has held roles at organisations such as South African Tourism, Myriad Marketing, FEDHASA, Rennies
Travel and SARS, and has consulted widely in the tourism space. He has served on several boards and advisory
bodies, including the Tourism Transformation Council and the Tourism Grading Council of South Africa. He
currently serves on the global Board of Advisors for The Sigmund Project, which supports collaboration and
innovation in tourism worldwide.
A respected thought leader and passionate advocate for tourism development across the continent, Tshifhiwa
regularly shares insights through media commentary, writing and public speaking.
Conferences joined by this speaker
