We kick things off with an introductory roundtable discussion to be hosted by one of our show partners. This session is designed to help attendees get to know others in a small intimate setting, sharing experiences and focusing on the current situation of short-term rentals in the UK.

A deep dive into booking trends in the UK Short Term Rental market. What are the lessons learned from 2024 and how can we use data to optimise performance?

We’ll be explaining the most important data points to understand in your own business and looking at the key KPIs, including ADR, Occupancy, RevPAR, Booking Windows and Length of Stay as well as revealing the shifts in channel performance and feeder markets for the UK market.

Sally Henry (Key Data)

Your website is more than just your digital business card with a booking system. In this workshop, discover how your STR website can be designed to enhance your guests’ experience at every stage of their journey, from the moment of booking to check-out, and beyond.

Side effects may include: Better SEO (ranking on Google) & more repeat bookings.

Christoper Dillon (Avantio)

Join Jessica Gillingham, Fiona Campbell, Alistair Handyside and Jamie Miles as they explore the current and pending STR regulations and restrictions across England, Scotland and Wales.

Jessica Gillingham (Abode Worldwide)

Fiona Campbell (ASSC), Alistair Handyside (PASC), Jamie Miles (Anglesey Holiday Lettings)

Industry veteran, Richard Vaughton, introduces the next generation of short-term rental property managers in the UK and drills down on how operations are changing with a younger generation.

Richard Vaughton

Corin Craig Jackson (The Jacksonheim Property Group), Josh Guest (Guest Homes Ltd), Freeman Richards (Brightworks Property)

Al and Rich of Elect Capital Allowances will be talking about the soon to be abolished tax regime on Short Term Rentals and why it is imperative that you take advantage of the tax relief available before the opportunity has gone forever

Al Shaw and Rich Hier (Elect Capital Allowances )

From property management to service & tech, working in the STR industry is often little more than organised chaos. Such daily demands can lead to ineffective work habits, failure to progress, and even burnout. In this workshop, come learn about your nervous system – and the mindfulness techniques that overcome overwhelm – to help you regain professional power

Oliver Stern (Wheelhouse)

As we approach 2025, the landscape of OTA’s, data and market dynamics is rapidly evolving.

This panel will explore the latest trends in tech, challenges ahead, and opportunities in the OTA space, focusing on how data-driven insights are reshaping industries.

Our expert panelists will discuss the impact and opportunities of emerging technologies and consumer behaviour shifts, providing actionable strategies to harness the power of the latest tech and data to help improve your OTA rankings.

Attendees will gain a comprehensive understanding of the market outlook for 2025 and beyond, enabling them to stay ahead in a competitive and dynamic environment.

James Kinnersley (AirDNA)

Steven Gill (Booking.com) + Luca Zambello (Jurny)

Join John An as he discusses the shifting strategies and key considerations necessary to achieving jaw-dropping revenue results.

John An (TechTape)

Join Agnieszka Sudek from Breezeway as she reveals the surprising home amenities causing the most headaches —and why thorough inspections aren’t just optional but the secret weapon for operational efficiency. Discover how property managers are rethinking their inspection routines to supercharge productivity. Agnieszka will share the best-kept secrets for delivering flawless, five-star properties every single turn, from nailing down the perfect number of requirements to mastering the ideal time in-property.

Agnieszka Sudek (Breezeway)

Our expert panel will explore practical AI applications for short-term rental property managers, focusing on automation of daily tasks and enhancing guest experiences. Key takeaways will include evaluating AI’s ROI through efficiency improvements and offering strategic advice for successful AI integration.

Robin Clifford (Guesty)

Dale Smith (Host and Stay), Moran Goldboim (Boom), Jodie Odlin (Tetbury Escapes)

Are you ready to upgrade your STR business technologies but don’t know where to start? Jamie will share the lessons learned from a year-long journey to overhaul the tech stack for Anglesey Holiday Lettings, including their PMS, web integration, APIs, SEO development, dynamic pricing tools, operational software, and guest experience technologies.

Jamie will openly share the challenges, costs, and constraints he faced along the way, and how the team navigated the maze of options to find the right solutions. This session will equip you with practical insights and leave you with plenty of questions to explore further. Jamie is eager to answer them one-on-one after the talk.

Don’t miss this opportunity to gain valuable knowledge and tips to enhance your business’s technological edge!

Jamie Miles (Anglesey Holiday Lettings)

We finish up with some networking time with fellow property managers, speakers and show partners. Drinks sponsored by Guestive.

Join Guesty, Autorank, Chekin, and Pricelabs for an exciting evening in London, just minutes from the SCALE UK venue.

Wrap up the first day of conference among fellow industry professionals and indulge in free drinks, delectable bites, and the true essence of London in a glamorous setting.

To secure your spot download the SCALE UK app upon ticket registration

Scale Rentals, by its very name and nature, is about growth-oriented businesses and those focusing on stability, profit, and future opportunities. Is the explosion of short-term rental properties pre and post-COVID sustainable? Will the previous and new government changes to FHL rules affect how businesses operate and increase the already observable churn and owner concerns? Perhaps you, like others, are now at a crossroads moment.

Will the number of agencies in the industry decline, and will the commercial relationships with owners need reviewing? How many properties do you need to survive as an agency in this context? Maybe you are already planning to sell, cut costs or invest. We will examine company metrics and industry trends and discuss the coming challenges!

Richard Vaughton (Yes Consulting)

Fidelity Energy will outline the numerous advantages of collaborating with an energy consultant, including cost savings, improved life management, reduced consumption through cutting-edge technology, and time efficiency.

Russell Downing (Fidelity Energy)

Want to make more money with your vacation rental? Dynamic pricing can help you boost your bookings and save time. In this webinar, we’ll dive into how dynamic pricing works, explain how prices are determined, and show you how to maintain full control over your pricing strategy. Whether you’re new to dynamic pricing or looking to fine-tune your approach, this session will equip you with the tools to optimize your revenue and stay competitive in today’s market. Don’t miss out on learning how to turn smarter pricing into greater profits!

Jonathan Sulami (Beyond)

When you wrap a story around something (anything), its value increases ten-fold. In this engaging session, professional storyteller Neely Khan will talk you through the ins-and-out of storytelling for more direct bookings, every time.

Neely Khan

For busy short-term rental professionals, time is the most precious of resources. Join this talk to learn how to save the equivalent of more than one working day a week with the right tech. Adam Buckmaster of eviivo explores how you can take back valuable hours managing all the key stages of the guest journey, from pre-booking to post-departure. Uncover the time-saving potential of automation, AI, mobile apps for property management, and other cutting-edge solutions designed for today’s on-the-go property management companies.

Adam Buckmaster (eviivo)

Learn how you can drive higher property owner retention and loyalty by proving automated energy saving technology across your management portfolio. Host & Stay and resicentral explain how they have saved their property owners up to 36% on energy costs, as well as improving their own operational efficiency and ESG impact.

Dale Smith (Host & Stay / resiAir)

In this session, we will explore how experienced operators can transition from traditional rent-to-rent models or property management to owning and investing in Aparthotels, a strategy that unlocks significant opportunities for generating sustainable cashflow and building long-term equity. You’ll learn how to leverage your existing trading income to acquire, refurbish, and refinance Aparthotel assets, transforming your business from a service-based operation into a robust, asset-backed enterprise. We will delve into the key advantages of Aparthotels over standard serviced accommodation, including higher profitability, enhanced scalability, and the potential for substantial capital appreciation. This talk is designed for seasoned operators ready to elevate their business strategy and create lasting wealth through smart investment in Aparthotels.

Mark Winship (Stay New Forest)

Peter’s talk showcases the benefits and importance of furnishing your property to appeal to your target audience. It’s often an afterthought, however ensuring you have the right set-up from day one could improve your ROI and your occupancy rates, ultimately removing the stress of void periods and readvertising costs.

Peter Baker (Your Property Furnished)

Direct bookings help you to optimise the website user experience on your listings, making your property adverts a better fit for your customers, because you can talk to them before they travel.

Learn how to maximise your conversion rates (and profit margins) via direct bookings, by implementing effective SEO techniques.

Becky Ward (Simply Owners)

Learn the stories of one huge UK operator which has purchased several companies across the UK and three property managers who successfully sold their rental businesses in England, Scotland and Cyprus.

Dale Smith (Host and Stay)

Lisa Roads (The Holiday Property Coach), Simon Tolson (Advisor), Jane Mack (Jane Mack Consulting)

In today’s turbulent economic climate, securing the right finance for properties in the holiday let market is essential. This session explores the advantages and disadvantages of various financing options, guiding you and your clients toward making sound investment decisions. We’ll cover essential topics like holiday let financing, including purchase and remortgage finance, auction purchasing, bridging finance and heavy refurbishment facilities. Additionally, insurance protection such as landlord buildings and contents cover, relevant life, business and group cover will be addressed. Maximising profits while ensuring protection demands market-leading knowledge and expert advice, so join us to make sure your holiday let investments are well-financed and secure.

Bruno Welch – CWA Finance

Defining and Implementing KPI’s in your Vacation Rental Business. Understand how Boom, the world’s 1st ever Ai powered PMS is helping property managers work on their business and not in their business.

Chris Mills (Boom)

This session explores the minefield of revenue management, questioning whether it is an art or science. Our panel will delve into the roles that both quantitative data-drive analytics and creative intuitive decision-making have on optimising your rental revenue.

John An (TechTape)

Siana Vesselinova (PriceLabs), Matthew Loney (Xplorie), Bart-Jan Leyts (Autorank)

This session will leave you equipped with the knowledge and steps to effectively activate a video marketing strategy, ready for you to implement into your marketing mix.

Holly Philips (For Digital Sake)

Join Mawussh Alam, CEO of One Perfect Group, for an interactive, 30-minute exploration of the global short-term rental market with unique perspectives from the Middle East region.

Mahwussh Alam (One Perfect Group)

Join social media sceptic Damian Sheridan as he poses some tough questions to the advocates who say they are reaping the rewards of social engagement on Instagram, Facebook and WhatsApp.

Can they persuade us that it’s really worth our time and effort?

It’s up to you to give them the green or red card at the end.

Damian Sheridan (SCALE & Book Direct Show)

Mark Simpson (Boostly), Silvia Montini (Charmstay & Dormoa), Daniela Derin (Skol Apartments Marbella)

Join Amit Bhatia as he shares some unmissable tips to help your STR company start its  journey towards a more sustainable path.

Amit Bhatia (Envirorental)

Join Adam Rana of VirtuPro as he shines a light on his experiences of entering and expanding in new international markets.

Adam Rana (VirtuPro)

Our penultimate session is an hour-long conversation with peers where we reflect on what we have learned over the course of the last two days and explore ways in which we can all become industry advocates, uniting together to create a single voice to fight for fair regulations in the UK.

Two of the leading industry advocates, Fiona Campbell and Alistair Handyside, will share their thoughts on exactly why we all need to join forces and fight for the rights of all short-term rental operators across the UK.

Steve Taggert (SCALE UK)

Alistair Handyside MBE (PASC), Fiona Campbell (ASSC)