SCALE UK 2024

Scale Rentals, by its very name and nature, is about growth-oriented businesses and those focusing on stability, profit, and future opportunities. Is the explosion of short-term rental properties pre and post-COVID sustainable? Will the previous and new government changes to FHL rules affect how businesses operate and increase the already observable churn and owner concerns? Perhaps you, like others, are now at a crossroads moment.

Will the number of agencies in the industry decline, and will the commercial relationships with owners need reviewing? How many properties do you need to survive as an agency in this context? Maybe you are already planning to sell, cut costs or invest. We will examine company metrics and industry trends and discuss the coming challenges!

Fidelity Energy will outline the numerous advantages of collaborating with an energy consultant, including cost savings, improved life management, reduced consumption through cutting-edge technology, and time efficiency.

Want to make more money with your vacation rental? Dynamic pricing can help you boost your bookings and save time. In this webinar, we’ll dive into how dynamic pricing works, explain how prices are determined, and show you how to maintain full control over your pricing strategy.

Whether you’re new to dynamic pricing or looking to fine-tune your approach, this session will equip you with the tools to optimize your revenue and stay competitive in today’s market. Don’t miss out on learning how to turn smarter pricing into greater profits!

When you wrap a story around something (anything), its value increases ten-fold. In this engaging session, professional storyteller Neely Khan will talk you through the ins-and-out of storytelling for more direct bookings, every time.

For busy short-term rental professionals, time is the most precious of resources. Join this talk to learn how to save the equivalent of more than one working day a week with the right tech. Adam Buckmaster of eviivo explores how you can take back valuable hours managing all the key stages of the guest journey, from pre-booking to post-departure.

Uncover the time-saving potential of automation, AI, mobile apps for property management, and other cutting-edge solutions designed for today’s on-the-go property management companies.

Learn how you can drive higher property owner retention and loyalty by proving automated energy saving technology across your management portfolio. Host & Stay and resicentral explain how they have saved their property owners up to 36% on energy costs, as well as improving their own operational efficiency and ESG impact.

In this session, we will explore how experienced operators can transition from traditional rent-to-rent models or property management to owning and investing in Aparthotels, a strategy that unlocks significant opportunities for generating sustainable cashflow and building long-term equity.

You’ll learn how to leverage your existing trading income to acquire, refurbish, and refinance Aparthotel assets, transforming your business from a service-based operation into a robust, asset-backed enterprise. We will delve into the key advantages of Aparthotels over standard serviced accommodation, including higher profitability, enhanced scalability, and the potential for substantial capital appreciation.

This talk is designed for seasoned operators ready to elevate their business strategy and create lasting wealth through smart investment in Aparthotels.

Peter’s talk showcases the benefits and importance of furnishing your property to appeal to your target audience. It’s often an afterthought, however ensuring you have the right set-up from day one could improve your ROI and your occupancy rates, ultimately removing the stress of void periods and readvertising costs.

Direct bookings help you to optimise the website user experience on your listings, making your property adverts a better fit for your customers, because you can talk to them before they travel.

Learn how to maximise your conversion rates (and profit margins) via direct bookings, by implementing effective SEO techniques.

Learn the stories of one huge UK operator which has purchased several companies across the UK and three property managers who successfully sold their rental businesses in England, Scotland and Cyprus.

In today’s turbulent economic climate, securing the right finance for properties in the holiday let market is essential. This session explores the advantages and disadvantages of various financing options, guiding you and your clients toward making sound investment decisions.

We’ll cover essential topics like holiday let financing, including purchase and remortgage finance, auction purchasing, bridging finance and heavy refurbishment facilities.

Additionally, insurance protection such as landlord buildings and contents cover, relevant life, business and group cover will be addressed. Maximising profits while ensuring protection demands market-leading knowledge and expert advice, so join us to make sure your holiday let investments are well-financed and secure.

Defining and Implementing KPI’s in your Vacation Rental Business. Understand how Boom, the world’s 1st ever Ai powered PMS is helping property managers work on their business and not in their business.

This session explores the minefield of revenue management, questioning whether it is an art or science. Our panel will delve into the roles that both quantitative data-drive analytics and creative intuitive decision-making have on optimising your rental revenue.

This session will leave you equipped with the knowledge and steps to effectively activate a video marketing strategy, ready for you to implement into your marketing mix.

Join Mawussh Alam, CEO of One Perfect Group, for an interactive, 30-minute exploration of the global short-term rental market with unique perspectives from the Middle East region.

Join social media sceptic Damian Sheridan as he poses some tough questions to the advocates who say they are reaping the rewards of social engagement on Instagram, Facebook and WhatsApp.

Can they persuade us that it’s really worth our time and effort?

It’s up to you to give them the green or red card at the end.

Join Amit Bhatia as he shares some unmissable tips to help your STR company start its  journey towards a more sustainable path.

Join Adam Rana of VirtuPro as he shines a light on his experiences of entering and expanding in new international markets.

Our penultimate session is an hour-long conversation with peers where we reflect on what we have learned over the course of the last two days and explore ways in which we can all become industry advocates, uniting together to create a single voice to fight for fair regulations in the UK.

Two of the leading industry advocates, Fiona Campbell and Alistair Handyside, will share their thoughts on exactly why we all need to join forces and fight for the rights of all short-term rental operators across the UK.